【雙語閱讀】iPad Mimi Annoucement May Be Coming Oct. 23

The iPad Mini might be coming sooner than we thought. We』ve recently heard that production of Apple』s smaller tablet computer might already be under way, which is a good thing if this recent report from AllThingsD is true: it』s saying that Apple plans to announce the iPad mini at a special event on Oct. 23. Not for nothing, that』s three days before the Microsoft Surface hits stores.

Early reports aren』t as complete as what we heard about the iPhone 5—for all intents and purposes, we had already seen that product long before its announcement. We do know that the iPad mini will, naturally, be a little smaller, maybe a little thinner, with a lower resolution and a lower price. This is clearly the wide net that Apple will use to father customers who don』t want to shell out for a new iPad.

This isn』t the sort of announcement that』s likely to 「blow our minds」 or anything like that. This is the kind of product that expands Apple』s product line without fundamentally altering it, and I think we can expect to see more of these in the future. Now that Apple has established tent-poles, it stands to gain a lot by widening the customer base with products like the iPad mini. And so, while it won』t have tech blogs salivating, and won』t provide the sort of wild stock fluctuations that the iPhone 5 did, I』d expect this to be a slow and steady win.

迷你iPad或於本月23日發布

2012年10月13日

我要評論

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迷你iPad的到來可能比我們預想的要早。最近有消息稱，蘋果（Apple）這款小尺寸平板電腦的發布工作可能已經在進行當中，如果AllThingsD的報道屬實——該科技博客稱蘋果計劃在10月23日的一次特別活動上發布迷你iPad——那倒是件好事。這個日期並非毫無意義，微軟（Microsoft）的Surface平板電腦將於3日後上市。

關於迷你iPad的前期報道並不如iPhone 5那樣完整——實際上，我們在iPhone 5發布很久之前就看到了它的樣子。我們知道，迷你iPad的尺寸自然會更小，也許機身更加纖薄，屏幕解析度和價格都會更低。這顯然是一張大大的網，蘋果將用來網羅那些不想掏錢購買新款iPad的用戶。

這可能不是那種「震撼我們心靈」或類似於此的產品發布，迷你iPad是那種蘋果用來擴充產品線的設備，它不會出現根本性的改變，我想蘋果未來會推出更多這樣的產品。由於蘋果已經在市場站穩腳跟，該公司通過迷你iPad這樣的產品擴大客戶基礎就一定能夠獲利頗豐。因此，雖然迷你iPad不會讓科技博客大流口水，也不會像iPhone 5那樣造成蘋果股價大幅波動，但我預期它能從穩中制勝。

雙語閱讀 迷你iPad Announcement May Be Coming Oct. 23：

譯 何無魚

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