【日常翻譯】蘋果發布了更大的iPhone，和以健康導向的手錶

【VOA】

2018年9月12日，在加州卡庫比蒂諾，蘋果全球市場高級副總裁Phil Schiller，在喬布斯劇場發布了蘋果新品iPhone XS、iPhone XS Max和iPhone XR。

周三，蘋果公司發布了基於當前產品設計的更大的iPhone和iWatch，證實了華爾街對蘋果公司只對其產品線進行微小改變的預測。

這個全球最具價值的科技公司，希望用戶升級到更新的更貴的設備上來，從而在全球智能手機需求趨於穩定之際增加收入。該戰略也幫助蘋果公司在今年年初，成為了第一個市值突破1萬億美元的美國上市公司。

蘋果納斯達克股價下跌了1.2%。蘋果在硬體升級但外觀不變的情況下，會使用「S」作為後綴。去年的iPhone X——發音為「ten」——代表著一個重要設計。

這些新產品有，擁有5.8英寸（14.7cm）屏幕尺寸的XS，擁有6.5英寸（16.5cm）更大屏幕尺寸的XS Max，和由鋁材料製成的6.1英寸的iPhone Xr，帶有無邊設計的液體視網膜顯示器。

蘋果希望找到降低收入過於依賴iPhone的方法。蘋果將帶有無邊框顯示屏的iWatch 4作為發布會開場。就像它的最新款iPhone一樣，比前代的顯示面積要大30%以上。

它將新款iWatch定位為更全面的健康設備，可以發現心律不齊，並且如果檢測到用戶摔倒，它將自動啟動緊急呼叫，對老年用戶有潛在的吸引力。蘋果宣稱該設備已經從美國食品藥品監督局獲得了許可。

美國食品藥品監督局表示，他們跟蘋果一起為iWatch開發APP。針對想要生產數字醫療保健產品的公司，該服務機構宣稱他們已經採取措施去放寬監管途徑。

iWatch 4發布後，健康設備競爭對手Fitbit公司股價下跌了3.7個百分點。Garmin公司損失了早前增長的股價，在紐約午盤交易中持平。

蘋果公司在加州庫比蒂諾，蘋果新環形總部的喬布斯劇院召開了本場發布會。該劇院以蘋果公司的聯合創始人命名，2007年他通過第一代iPhone驚艷了全世界。

「這裡沒有真正的遊戲變局者，」蘋果股東資本投資顧問團首席經濟學家Hal Eddins如是說。「最關鍵的是要緊跟潮流。」

預計蘋果公司還將發布新一代無線耳機，配備無線充電和一款可以一次性給多個設備同時充電的無線墊子。

Apple Unveils Larger iPhones, Health-Oriented Watches

VOA

Phil Schiller, Apples senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino,Calif.

Apple Inc unveiled larger iPhones and watches based on the design of current models on Wednesday, confirming Wall Street expectations that the company is making only minor changes to its lineup.

The worlds most valuable tech company wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off. The strategy has helped Apple become the first publicly-traded U.S. company to hit a market value of more than $1 trillion earlier this year.

Its shares were down 1.2 percent on Nasdaq. Apple uses the S suffix when it upgrades components but leaves the exterior design of a phone the same. Last years iPhone X — pronounced "ten" — represented a major redesign.

The new phones are the XS, with a 5.8-inch (14.7-cm) screen, the larger XS Max, with a 6.5-inch (16.5-cm) screen, and a 6.1-inch iPhone Xr made of aluminum, with an edge-to-edge liquid retina display.

Apple, which is looking for ways to lessen reliance on phones for revenue, opened its event by announcing the new Apple Watch Series 4 range with edge-to-edge displays, like its latest phones, which are more than 30 percent bigger than displays on current models.

It is positioning the new watch as a more comprehensive health device, able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers. It said it had approval for the device from the U.S. Food and Drug Administration.

The FDA said it worked with Apple to develop apps for the Apple Watch. The agency said it has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products.

Shares of fitness device rival Fitbit Inc fell about 3.7 percent after the Series 4 announcement. Shares of Garmin Ltd lost some earlier gains and were flat in midday New York trade.

Executives made the announcement at the Steve Jobs Theater at Apples new circular headquarters in Cupertino,California, named after the companys co-founder who wowed the world with the first iPhone in 2007.

"Theres no real game-changer on the table," said Hal Eddins, chief economist at Apple shareholder Capital Investment Counsel. "Its a matter of getting people to keep moving up."

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and awireless mat that will be able to charge several devices at once.